Vaping? So last decade.

You’ve heard about it, read about it and seen it. You’ve done it. You’re done with it.

Throughout the past decade, Big Tobacco duped many young people into thinking vaping was a harmless, hot trend. But hidden behind their social influencers, edgy packaging and tasty flavors were side effects that are proving to be anything but cool. The result? Woke peeps like you have decided to #endthetrend.

Learn the basics about vaping

A Safer Alternative: Part 3

We all know that smoking cigarettes is harmful to your health. In fact, it’s part of the reason why fewer and fewer adolescents are doing it. Instead, teens are giving e-cigarettes a try because rumor has it they’re “a safer alternative.”

If you think it sounds absurd, well … that’s because it is. Check out the video for a few other scenarios one might throw into this silly argument.

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Meet the Rodent and the Ruminant

Because vaping is a relatively new trend popping up among teens and pre-teens across the country, the jury’s still out on just how damaging the effects of this behavior can be. One thing we do know: early research has shown it can impact everything from lung barrier function to brain development. In other words, if you’re willing to try it, you’re basically volunteering to be the vaping industry’s guinea pig. I mean, srsly?

Good thing you have another option. Why be a guinea pig when you can be the G.O.A.T. (Greatest Of All Time)?


  • Easily influenced
  • Unsure
  • Impulsive
  • Clueless
Why be a guinea pig?


  • Likes to lead
  • Confident
  • Thoughtful
  • Clued in
Be the G.O.A.T.

Check out their texting convo!

Wondering what the guinea pig and the G.O.A.T. might have to discuss? Get a glimpse into their lives and the difficult choices they have to make with friends and schoolmates. And don’t be surprised if sounds all too familiar. It’s a wild (animal) world and they’re just living in it.

Pledge your support to vaporize the trend.

Get wise to the lies. Spread the truth.

There’s a lot of misinformation available about e-cigarettes and vaping. Of the following statements, can you spot the fake?

  1. A. E-juice, the liquid used to power e-cigarettes, can be found in flavors such as gummy bear, blueberry and cotton candy.
  2. B. Teens who use e-cigarettes are less likely to start using tobacco.
  3. C. A Chinese pharmacist patented the first e-cigarette in 2003.

Drumroll please ...

(the suspense is killing me!)

You guessed B?

Kudos to you!

According to the National Institute on Drug Abuse, teens who use e-cigarettes are MORE likely to start using tobacco.

Photos from #EndTheTrend Events!

Have ideas about other creative ways we can communicate our message and help #endthetrend? We want to hear them!
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